Domain name parking allows you to monetize undeveloped domain names by placing highly targeted advertising on your domains.
Typically, domain parking uses a combination of:
- CPC (Cost Per Click) often referred to as PPC (Pay Per Click) or EPC (Earnings Per Click)
- CPV (Cost Per View)
CPC (Cost Per Click) ads
Often referred to as T1 or Tier 1.
When a visitor types in or otherwise lands on the domain you own, they will be presented with a parked page that shows a group of related terms.
When a visitor clicks upon a related term (1st click), they will see a group of related ads on the proceeding page. If a visitor then clicks on one or more of the ads (2nd click), as the domain owner you will be paid a percentage of the advertising revenue. The ads displayed are similar to those you see above and to to the right of search engine results after performing a search.
An example of a CPC Parked Domain.
CPV (Cost Per View)
Often referred to as Zero Click or T2 or Tier 2. When a visitor types in or otherwise lands on the domain you own, advertisers bid in real-time for your traffic and the visitor is redirected to another site whom was successful in their bid. As the domain owner you will be paid for each redirect i.e. every time a visitor is redirected to another site.
There are 2 types of ZC ads, Brand ads which are targeted and of high quality and RON (run of network) ads which are untargeted and of a lower quality.
- An example of a brand ad: hotels.com.
- An example of a RON (run of network) ad, ‘win a smartphone’ by entering a competition.
In September of 2020 Bodis.com dropped many of its T2 partners to improve the quality and relevancy of ads. Launching in 2022 Ads.com will only focus on high quality, highly targeted advertising.